Journal Description:
Journal of Marketing and Operation Management Research is an international Journal adherent to enhancing the understanding of marketing and operation management in private and public sector organizations through empirical investigation and theoretical analysis.

The objectives of the Journal are:
▪ To bridge the disciplines of marketing and operation management, and to address the developer of knowledge concerning the role that marketing has to play in the management of operation.
▪ To provide a medium to enhance knowledge in the area of marketing, and to encourage research in the field of Operation Management.
▪ To reflect the role of marketing as an orientation of operation management at all levels of organizations.
▪ To publicize indication of the art papers, empirical research outcomes, managerial respects of theory, case studies, new methodological developments, and conceptual developments.

Journal of Marketing and Operation Management Research is accessible to research across a range of management topics such as Marketing Interfaces, New Technologies and E-Marketing, International Operations Management, Inventory Theory, JIT & Lean Production, Knowledge and Technology Management, Logistics and Physical Distribution, Manufacturing Strategy, Manufacturing Technology, Mass Customization, Project Management, Purchasing and Sourcing Management, Quality Management, Reliability and Maintenance, Scheduling, Service Operations Management, Statistical Process Control, Supply Chain Management, Sustainable Management, and other related subjects.

Journal of Marketing and Operation Management Research invites the linkage between theorizing and empirical research in the concept that they should be commonly enlightening. It is particularly challenged on new data sources involving models that test newly established theory. The articles should ensure prototype theoretical insights that can enhance our clarification of management and organizations. Empirical papers should have well-articulated and stable theoretical cornerstones. All types of empirical methods - quantitative, qualitative or combinations - are accepted.
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