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Competitive Strategies and Policies for Tourism Destinations: Quality, Innovation and Promotion
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Editors: Flora Maria Diaz-Perez (University of La Laguna, Tenerife ,Spain)
Book Description:
This book has been written against the backdrop of the international financial crisis. The current figures illustrate the negative effects an international economic crisis can have on tourism. The sharp decline in arrivals in the second half of 2008 (-1%) caused the year to end with growth of just 2%, well below the 7% recorded in 2007. The signs are that this situation will continue for some time.
The consequences and lessons that may be drawn from the crisis include the following:
1) Tourists will increasingly look to short trips and new market niches will arise, with domestic tourism becoming strategic.
2) The importance of the market, especially as regards quality and price.
3) The need to innovate and, in particular, to incorporate technological advances in productive process; and
4) The pivotal role of the public sector.
Given the current scenario, the present books sets out competitive strategies and policies which have been drawn up with different types of destination (emerging and mature) as well as different products in mind.

Table of Contents:
Preface pp.i-xi

Chapter 1. Tourism product: Conceptualisation and characteristics, pp.1-20
(Flora Díaz; M Bethencourt and Marysela C. Morillo, University of La Laguna University, Tenerife, Spain)

Chapter 2. Performance Strategies for Mature Sun and Sand Destinations. The case of the Balearic Islands, pp.21-30
(Eugeni Aguilo; University of Balearic Islands, Mallorca, Spain)

Chapter 3. Competitive Strategies for Tourism Development Central Coastal Region of Angola, pp.31-52
(Manuel F. Bandeira, Flora Díaz and José L. García, University of La Laguna University, Tenerife, Spain)

Chapter 4. Evaluating the Role of European Union Preaccession
Instruments in the Competitive Tourism Development of the Latest Accession Countries: The Hungarian Experience, pp.53-74
(Emese Panyik and Carlos Costa, University of Aveiro, Aveiro, Portugal)

Chapter 5. Human Capital, Innovation and Productivity in the Hotel and Restaurant Sector in Mediterranean Tourist Countries, pp.75-98
(Olga González and José Antonio Álvarez, University La Laguna, Tenerife, Spain)

Chapter 6. Innovative Capacity in Tourism Destinations: An Application to Spanish Destinations, pp.99-124
(José Antonio Álvarez and Olga González; University La Laguna, Tenerife, Spain)

Chapter 7. Tourism Market Segmentation and Implications for Tourism Policy: the Case of Rural Tourism in La Palma, pp.125-138
(Flora Díaz; Carlos Fernandez and M Bethencourt, University of La Laguna, Tenerife, Spain)

Chapter 8. Landscape Character, Geographical Information
Technologies and Innovating Tourism Destinations, pp.139-158
(José Ramón Vera, University of La Laguna, Tenerife, Spain)

Chapter 9. Tourism land use management in Tenerife’s Island
Plan (PIOT): tourism, landscape, and agriculture Terraces, pp.159-170
(Joaquim Sabaté Bel, Catalonian Polytechnical University, Barcelona, Spain)

Chapter 10. Geographic Information Systems for the Design and
Management of Tourist Routes. Landscape as a Strategic
Value in New Tourism and Land Policy, pp.171-198
(Miguel A. Mejías, University of La Laguna, Tenerife, Spain)

Index pp.199-212

   Series:
      Tourism and Hospitality Development and Management
   Binding: Hardcover
   Pub. Date: 2010
   Pages: pp.223
   ISBN: 978-1-60876-475-4
   Status: AV
  
Status Code Description
AN Announcing
FM Formatting
PP Page Proofs
FP Final Production
EP Editorial Production
PR At Prepress
AP At Press
AV Available
  
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