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Tourism Service Experiences in Vietnam
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Authors: Thuy-Huong Truong and Brian King (Victoria University, Australia) 
Book Description:
The application of market segmentation techniques is long established in the tourism and hospitality literature. Various methods have been proposed for dividing market segments into homogeneous or distinct groupings with regard to socio-demographic, travel characteristic, psychographic, geographic and behavioural characteristics. In the present study, nationality (cultural differences) in combination with visitor demographics and travel characteristics were used to investigate the similarities and differences of international tourists from China and the USA with regards to their perception towards the Vietnamese service provider’s attributes and performances. The results have shown that there are more differences than similarities between the two samples in terms of cultural values and perceptions.



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Table of Contents:
INTRODUCTION

THE TOURISM INDUSTRY IN VIETNAM: CHALLENGES AND OPPORTUNITIES

THE CHINESE AND AMERICAN INBOUND MARKETS

CHINESE TOURISTS IN THE ASIA CONTEXT

WESTERN MARKETS AND U.S. TOURISTS

DISCUSSION

CONCLUSIONS

LITERATURE REVIEW

METHODOLOGY

RESULTS

INDEX

   Series:
      Tourism and Hospitality Development and Management
   Binding: Softcover
   Pub. Date: 2010
   Pages: 6 x 9
   ISBN: 978-1-61728-034-4
   Status: AV
  
Status Code Description
AN Announcing
FM Formatting
PP Page Proofs
FP Final Production
EP Editorial Production
PR At Prepress
AP At Press
AV Available
  
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Tourism Service Experiences in Vietnam