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Contemporary Issues in Marketing Management
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Editors: Norazah Mohd Suki & Norbayah Mohd Suki (Universiti Malaysia Sabah, Malaysia)
Book Description:
In the recent and digitized business environment, every individual indulges in the marketing process in a variety of forms and places. They obtain what they need and want through creating, offering and exchanging products of value with others. This book includes in its wide spectrum all five contemporary issues on marketing management: halal images in food stores; the effect of gender on employees’ perception of job satisfaction and organisational commitment; and determinants of user acceptance of the e-Government services. Perceived absorptive capacity of individual users in performance of Enterprise Resource Planning (ERP) usage and marketing strategy creativity effectiveness are also presented in this book.
(Imprint: Novinka)

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Table of Contents:

Chapter 1. Halal Images In Food Stores: A Stimulating Factor To Customer Loyalty, pp. 1-15
(A. S. Abang Sulaiman, M. S. Norazah)

Chapter 2. The Effect Of Gender On Employees’ Perception Of Job Satisfaction And Organisational Commitment, pp. 17-34
(G. Billy, M. S. Norazah)

Chapter 3. Towards Acceptance Of The E-Government Services, pp. 35-60
(M. S. Norazah, T. Ramayah, M. S. Norbayah)

Chapter 4. Perceived Absorptive Capacity Of Individual Users In Performance Of Enterprise Resource Planning (ERP) Usage, pp. 61-82
(T. Ramayah, M.S. Norazah, Lee Wai Kin)

Chapter 5. Marketing Strategy Creativity Effectiveness: Examining The Influencing Factors, pp. 83-97
(M. S. Norazah and M. S. Norbayah )


      Business Economics in a Rapidly-Changing World
      Management Science - Theory and Applications
   Binding: Softcover
   Pub. Date: 2011
   Pages: 6 x 9 (NBC - C)
   ISBN: 978-1-61728-979-8
   Status: AV
Status Code Description
AN Announcing
FM Formatting
PP Page Proofs
FP Final Production
EP Editorial Production
PR At Prepress
AP At Press
AV Available
Special Focus Titles
01.Violent Communication and Bullying in Early Childhood Education
02.Cultural Considerations in Intervention with Women and Children Exposed to Intimate Partner Violence
03.Chronic Disease and Disability: The Pediatric Lung
04.Fruit and Vegetable Consumption and Health: New Research
05.Fire and the Sword: Understanding the Impact and Challenge of Organized Islamism. Volume 2

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Contemporary Issues in Marketing Management