Nova Publishers
My Account Nova Publishers Shopping Cart
HomeBooksSeriesJournalsReference CollectionseBooksInformationSalesImprintsFor Authors
            
  Top » Catalog » Books » My Account  |  Cart Contents  |  Checkout   
Quick Find
  
Use keywords to find the product you are looking for.
Advanced Search
What's New? more
Theory of Literature
$243.00
Shopping Cart more
0 items
Information
Shipping & Returns
Privacy Notice
Conditions of Use
Contact Us
Notifications more
NotificationsNotify me of updates to Product Strategy and Six Sigma: Challenges, Convergence and Competence
Tell A Friend
 
Tell someone you know about this product.
Product Strategy and Six Sigma: Challenges, Convergence and Competence
Retail Price: $245.00
10% Online Discount
You Pay:

$220.50
Authors: Dr. Rajagopal (Monterrey Institute of Technology and Higher Education, ITESM, Mexico City, Mexico), Amritanshu Rajagopal (Six Sigma Black Belt, AXA, Mexico) 
Book Description:
Determining product strategies for entering new international markets is a complex process. Many firms take this task easy and move with a narrow vision. Often such myopic management strategies drive firms far short of their goals. Many firms choose their markets and strategies for the wrong reasons, relying on everything from the top managerial decision. A better approach in developing product strategy is to understand customer and market behavior as well as develop a scientific vision on managing product-market co-dependency. Among various methods of product strategy development, customer centric and market oriented approaches are common. The scientific approach that is popularly used by principal multinational companies include Six Sigma towards improving the process of product development, positioning and post-launch services. This book presents contemporary theoretical issues and applied strategies on product management. (Imprint: Nova)

We’ve partnered with Copyright Clearance Center to make it easy for you to request permissions to reuse Nova content.
For more information, click here or click the "Get Permission" button below to link directly to this book on Copyright Clearance Center's website.


Table of Contents:
Foreword

Preface

Chapter 1. Understanding Product pp.1-8

Chapter 2. Product-Mix pp.9-18

Chapter 3. Product Design pp.19-32

Chapter 4. Product Life Cycle Management pp.33-54

Chapter 5. Product Planning pp.55-66

Chapter 6. Product Portfolio Management pp.67-88

Chapter 7. Product Strategy Perspectives pp.89-104

Chapter 8. Seasonality Effect pp.105-112

Chapter 9. Product Management and Customer Satisfaction pp.113-126

Chapter 10. Convergence of Six Sigma pp.127-168

Cases: pp.169-170

Case 1- Crimson Nector: Marketing Policy for New Generation Products pp.171-184

Case 2- Nutricos: Marketing New Products in Latin American Markets amidst Rival Competition in the Cosmetics Industry pp.185-200

Case 3- Coca-Cola Femsa: Business Performance and Strategy Development pp.201-214

Case 4- Managing Production and Sales in Less Known Market Environment pp.215-228

About The Authors pp.229-230

Index pp.231-242

   Series:
      Business Issues, Competition and Entrepreneurship
   Binding: Hardcover
   Pub. Date: 2011 - 2nd quarter
   Pages: 242.pp
   ISBN: 978-1-61761-604-4
   Status: AV
  
Status Code Description
AN Announcing
FM Formatting
PP Page Proofs
FP Final Production
EP Editorial Production
PR At Prepress
AP At Press
AV Available
  
Special Focus Titles
01.Violent Communication and Bullying in Early Childhood Education
02.Cultural Considerations in Intervention with Women and Children Exposed to Intimate Partner Violence
03.Chronic Disease and Disability: The Pediatric Lung
04.Fruit and Vegetable Consumption and Health: New Research
05.Fire and the Sword: Understanding the Impact and Challenge of Organized Islamism. Volume 2

Nova Science Publishers
© Copyright 2004 - 2021

Product Strategy and Six Sigma: Challenges, Convergence and Competence