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Advances in Business and Management. Volume 9
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$144.00
Editors: William D. Nelson
Book Description:
The authors of this book examine the latest research in business and management, including the challenges, strategies and impact of implementing an Automated Fare Collection (AFC) system for electronic ticketing in bus transit in emerging markets; territorial competitiveness and social responsibility; the existing relationship between the emotional aspect and decision-making processes; a theoretical application of experiential marketing on festival tourism; an analysis of brand emotion and product design ; the literature on Enneagramme as a potential tool for enhancing occupational health and safety; and computing export-import quantities and prices of agricultural commodities for selecting the ports of a country using a transportation model. (Imprint: Nova)


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Table of Contents:
Preface
pp. vii-x

Chapter 1
Implementing Automated Fare Collection Systems in Emerging Markets Transit: Challenges and Learnings
(Aneto Okonkwo and Lucia Terrenghi, Google Inc.)
pp. 1-12

Chapter 2
Regional Social Responsibility and Knowledge Economy: The Italian Case
(Mara Del Baldo, and Paola Demartini, Department of Economics, Society and Politics, University of Urbino Carlo Bo, Urbino, Italy, and others)
pp. 13-36

Chapter 3
Board of Directors, Emotional Biases and Firm Financial Decision
(Azouzi Mohamed Ali, Jarboui Anis, Higher Institute of Business Administration (ISAAS), University of Sfax, Sfax, Tunisia)
pp. 37-72

Chapter 4
A Theoretical Application of Experiential Marketing: The Case of Festival Tourism
(Marta Estrada and Diego Monferrer, Associate Professor of Marketing, Universitat Jaume I, Department of Business Administration and Marketing, Vicente Sos Baynat, Castellón, Spain)
pp. 73-84

Chapter 5
Designing “Friendship” into Emotional Branding and Design
(Hui-Yun Yen, Po-Hsien Lin and Rungtai Lin, Department of Advertising, Chinese Culture University, Taipei, Taiwan, and others)
pp. 85-102

Chapter 6
Constructýon Workers’ Personalýty: As a Key for Improvýng the Occupatýonal Health and Safety Performance in Constructýon
(Begum Sertyesilisik, Heyecan Giritli, Husnu Murat Gunaydin, Engin Deniz, Mustafa Nadar, Gurkan Emre Gurcanli, Yavuz Erisen, Nadir Celikoz, Gulfer Topcu Oraz, and Egemen Sertyesilisik, Istanbul Technical University, Turkey and others)
pp. 103-132

Chapter 7
Computing Export-Import Quantities and Prices of Agricultural Commodities for Selecting the Ports of a Country using Transportation Model
(Nazmun Nahar and Mossa. Anisa Khatun, Department of Operations Management, Faculty of Business Administration, American International University-Bangladesh)
pp. 133-146

Index
pp. 147-156

   Series:
      Advances in Business and Management
   Binding: Hardcover
   Pub. Date: 2016 - 2nd Quarter
   Pages: 7x10 - (NBC-R)
   ISBN: 978-1-63484-835-0
   Status: AV
  
Status Code Description
AN Announcing
FM Formatting
PP Page Proofs
FP Final Production
EP Editorial Production
PR At Prepress
AP At Press
AV Available
  
Special Focus Titles
01.Violent Communication and Bullying in Early Childhood Education
02.Cultural Considerations in Intervention with Women and Children Exposed to Intimate Partner Violence
03.Chronic Disease and Disability: The Pediatric Lung
04.Fruit and Vegetable Consumption and Health: New Research
05.Fire and the Sword: Understanding the Impact and Challenge of Organized Islamism. Volume 2

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Advances in Business and Management. Volume 9