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Advances in Business and Management. Volume 11
Retail Price: $250.00
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$225.00
Editors: William D. Nelson
Book Description:
The authors of this book examine the latest research in business and management. Chapter One demonstrates how Business Process Management Notation (BPMN) interacts with the social constructs and dynamics of Virtual Communities (VCs). Chapter Two examines the moderating role of individual consumer culture on the relationship between web design, visual appearance, social networking services, consumer behaviour, privacy, security, emotions, interpersonal trust (iTrust), cognitive and affect-based trust concerning online purchasing intentions. Chapter Three uses results from a 2015 National Public Radio/Robert Wood Johnson Foundation/Harvard T.H. Chan School of Public Health survey of 8038 US adults nationwide and in seven selected states to illuminate the self-reported experiences of health care consumers. Chapter Four discusses implications for tracking the behavioral health workforce in rural communities. Chapter Five presents a case for integrating social marketing practices and business principles into dissemination projects. Chapter Six identifies the extent to which non-manufacturing overhead costs are included in product costs used in decision making; the influences on their inclusion or exclusion; and the methods used to include them. Chapter Seven describes market culture and places of marketing in Senegal. Chapter Eight discusses the marketing mix of agri-food products tailored to the African context and offers guidance to industrial companies, retailers as well as local small and medium enterprises (SMEs). (Imprint: Nova)

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Table of Contents:
Preface

Chapter 1. Business Process Management Notation (BPMN) as a Lingua Franca in Virtual Communities => pp. 1-30
(Torben Tambo, Department of Business Development and Technology, Aarhus University, Herning, Denmark)

Chapter 2. Online Shopping: Consumer iTrust and Influencing Factors at the Individual Level => pp. 31-62
(Osama Sohaib and Kyeong Kang, School of Systems, Management and Leadership, Faculty of Engineering and Information Technology, University of Technology Sydney, Australia)

Chapter 3. Consumer Experiences and Attitudes about their Health Care => pp. 63-90
(Robert J. Blendon, Caitlin L. McMurtry, John M. Benson, and Justin M. Sayde, Harvard T. H. Chan School of Public Health, Boston, Massachusetts, USA, and others)

Chapter 4. Challenges and Complexities in Quantifying the Behavioral Health Workforce: Implications for Tracking the Behavioral Health Workforce in Rural Communities => pp. 91-118
(Kate E. Trout, Li-Wu Chen, David Palm, Marlene Deras, and Shinobu Watanabe-Galloway, Department of Health Services Research & Administration, College of Public Health, University of Nebraska Medical Center, Omaha, Nebraska, USA, and others)

Chapter 5. Marketing and Business Strategies to Propel Dissemination of Evidence-Based Psychosocial Treatments for Youth => pp. 119-140
(Robert D. Friedberg and Rebecca J. Friedberg, Center for the Study and Treatment of Anxious Youth at Palo Alto University, CA, USA, and others)

Chapter 6. Identifying the Influences on the Inclusion of Non-Manufacturing Overhead Costs in Product Costs => pp. 141-158
(John A. Brierley, Management School, University of Sheffield, Sheffield, United Kingdom)

Chapter 7. Market Culture and Place of Marketing in Senegal => pp. 159-182
(Louis César Ndione, Departement of Marketing, REGARDS, Reims, France)

Chapter 8. How to Market Local Food Products in Africa: Evidence from Senegal => pp. 183-200
(Mbaye Fall Diallo and Fatou Diop-Sall, Associate Professor at University of Lille 2 and Member of LSMRC lab (Université de Lille – Skema Business School), Roubaix Cedex, France)

Index

   Series:
      Advances in Business and Management
   Binding: Hardcover
   Pub. Date: 2017 - 1st Quarter
   Pages: 6x9 - (NBC-R)
   ISBN: 978-1-53610-738-8
   Status: AV
  
Status Code Description
AN Announcing
FM Formatting
PP Page Proofs
FP Final Production
EP Editorial Production
PR At Prepress
AP At Press
AV Available
  
Special Focus Titles
01.Violent Communication and Bullying in Early Childhood Education
02.Cultural Considerations in Intervention with Women and Children Exposed to Intimate Partner Violence
03.Chronic Disease and Disability: The Pediatric Lung
04.Fruit and Vegetable Consumption and Health: New Research
05.Fire and the Sword: Understanding the Impact and Challenge of Organized Islamism. Volume 2

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Advances in Business and Management. Volume 11