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01.Speech and Language Disorders in Bilinguals
02.Physical Activity and Children: New Research
03.The Adolescent Today in Medicine
04.Autism Research Advances
05.Reproduction, Childbearing and Motherhood: A Cross-Cultural Perspective
06.The Concept of Self in Education, Family and Sports
07.Collaborative Play in Early Childhood Education
08.Families in Later Life: Emerging Themes and Challenges
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10.Fatherhood: Roles, Responsibilities and Rewards
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Children and Advertising: What Do They Think about Advertisements, How are They Affected by Advertisements?
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Authors: Arzu ªener, Seval Guven and Ayfer Aydiner Boylu (Hacettepe University, Samanpazar, Ankara, Turkey) 
Book Description:
In all circumstances, television advertisements affect children of different age and gender groups in terms of consumption. Advertisers consider children as the target audience because of ability to affect and lead children. Today, since television advertisements have an important and effective role in the conscious raising of children who will be socialized as the consumers of the future, we are confronted by the imperative to focus on television ads. This book examines research which highlights the effects of television advertisements on primary school age children and helps to understand their attitude towards advertisements.

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Table of Contents:

2. METHODOLOGY;pp.17-18


4. CONCLUSION;pp. 43-46

References pp.47-56

INDEX pp.57-61

      Children's Issues, Laws and Programs
      Media and Communications - Technologies, Policies and Challenges
   Binding: Softcover
   Pub. Date: 2011 - 2nd quarter
   Pages: 61 pp
   ISBN: 978-1-61728-909-5
   Status: AV
Status Code Description
AN Announcing
FM Formatting
PP Page Proofs
FP Final Production
EP Editorial Production
PR At Prepress
AP At Press
AV Available
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Children and Advertising: What Do They Think about Advertisements, How are They Affected by Advertisements?