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01.Cleaner Technologies: Environmental Management Accounting, Investment Appraisal and Financing
02.Business Ethics in Focus
03.Nonlinear Models in Mathematical Finance: New Research Trends in Option Pricing
04.The North American Beef Industry in Transition: New Consumer Demands and Supply Chain Responses
05.Joint Ventures, Mergers and Acquisitions, and Capital Flow
06.New Business and Finance Research Developments
07.Financial Institutions and Services
08.Tourism Development: Economics, Management and Strategy
09.Consumer Behavior
10.Global Banking Issues
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Electronic Breadcrumbs: Issues in Tracking Consumers
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Editors: Dmitar N. Kovac
Book Description:
This book looks at the issue of "behavioral marketing" which involves the tracking of consumers' online activities in order to deliver tailored advertising. The digital information age, against a backdrop of rising globalization, allows anyone to collect and share information on any subject, corporation, government - or in many cases, other individuals. Companies from retailers to search engines to software makers all collect consumer data - enough to fill vast server warehouses. Of-course, websites have long collected and marketed information about visitors. The latest twist is that behavioral marketing firms "watch" our clickstreams to develop profiles or inform categories to better target future advertisements. Unarguably beneficial, the process however stokes privacy concerns. Thus this book also discusses the Federal Trade Commission's examination of online privacy issues.

This is an edited, excerpted and augmented edition of various government publications.

Table of Contents:

1. Broadband Providers & Consumer Privacy Hearing- Attwood Testimony (pp. 1-5)

2. Broadband Providers & Consumer Privacy Hearing- Sohn Testimony (pp. 7-17)

3. Broadband Providers & Consumer Privacy Hearing- Stern Testimony (pp. 19-21)

4. Broadband Providers & Consumer Privacy Hearing- Tauke Testimony (pp. 23-26)

5. Harbour on Self-Regulatory Principles for Online Behavioral Advertising (pp. 26-35)

6. Leibowitz on Self-Regulatory Principles for Online Behavioral Advertising (pp. 37-40)

7. Leibowitz Remarks on Behavioral Advertising (pp. 41-45)

8. Possible Self-Regulatory Principles Report (pp. 47-53)

9. Privacy & Online Advertising Hearing- Crews Testimony (pp. 55-65)

10. Privacy & Online Advertising Hearing- Dykes Testimony (pp. 67-72)

11. Privacy & Online Advertising Hearing- Harris Testimony (pp. 73-95)

12. Privacy & Online Advertising Hearing- Hintze Testimony (pp. 97-141)

13. Privacy & Online Advertising Hearing- Horvath Testimony (pp. 143-150)

14. Privacy & Online Advertising Hearing- Kelly Testimony (pp. 151-155)

15. Privacy & Online Advertising Hearing- Parnes Testimony (pp. 157-164)

16. Privacy Law and Online Advertising: Legal Analysis of Data Gathering by Online Advertisers Such As Double Click and NebuAd
(Kathleen Ann Ruane)(pp. 165-177)

17. FTC Staff Report: Self-Regulatory Principles for Online Behavioral Advertising (pp. 180-106)


      Business Issues, Competition and Entrepreneurship
   Binding: Hardcover
   Pub. Date: 2010 1st Quarter
   Pages: 219 pp.
   ISBN: 978-1-60741-600-5
   Status: AV
Status Code Description
AN Announcing
FM Formatting
PP Page Proofs
FP Final Production
EP Editorial Production
PR At Prepress
AP At Press
AV Available
Special Focus Titles
01.Violent Communication and Bullying in Early Childhood Education
02.Cultural Considerations in Intervention with Women and Children Exposed to Intimate Partner Violence
03.Chronic Disease and Disability: The Pediatric Lung
04.Fruit and Vegetable Consumption and Health: New Research
05.Fire and the Sword: Understanding the Impact and Challenge of Organized Islamism. Volume 2

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Electronic Breadcrumbs: Issues in Tracking Consumers