"Essential Oils: Art. Agriculture, Science, Industry and Entrepreneurship, A Focus on the Asia-Pacific Region" takes an interdisciplinary look at the development of essential oils from the agricultural to consumer products sectors. The book espouses a product/market driven and entrepreneurial approach rather than a commodity approach, offering many new ideas and tools to assist the reader in the area of essential oil development. This book uniquely covers both the technical and business aspects in a detail that will inform readers of the complexities of essential oil development, production and business development. This book is the result of the authorís thirty years experience in the industry.
"This book presents a comprehensive overview of the essential oil sector. Professor Hunter has put his expertise and practical experience to the disposal of researchers and entrepreneurs. While maintaining scientific integrity, the language also encourages the layman to read and understand this technical subject. This book is an absolute must for all those interested in essential oils."
-Prof. Ameenah Gurib-Fakim, Pro-Vice Chancellor (Teaching and Learning), University of Mauritius, Mauritius. Also the Loreal-UNESCO Laureate for Africa, awards for Women in Science 2007.
"Professor Hunter is one of the world's top experts in the field of essential oils. He is also a top-ranked entrepreneurship professor who knows how to commercialise these products. This book will long be remembered as a watershed in commercialisation of new innovations".
-Dr. Howard H. Frederick
Professor of Entrepreneurship & Education
Deakin University, Melbourne, Australia
"Professor Hunter has dedicated more than 2 decades of his lifetime on the development of essential oils from Australia and Asia. His fervent wish to encourage essential oil research and commercialisation in this part of the world resulted in the publication of this book which will be the future reference for enthusiasts in medicinal natural products, essential oil, flavours and fragrance".
-Dr. Zuriati Zakaria
Professor of Chemistry
Universiti Kebangsaan Malaysia
"Murray has been a prolific writer on essential oils, perfumery and cosmetics in our magazine for the last 18 years. His articles have deepened our readers' knowledge about a number of contemporary issues important to the industry with his detailed writing. This book will empower the reader to make informed decisions about the essential oil industry".
The Australiasian Journal of Cosmetic Science
"A 'must read' book for entrepreneurs and researchers who are involved in the research and development of essential oils, flavours and fragrances".
-Dr Rasadah Mat Ali
Medicinal Plants Programme
Forest Research Institute of Malaysia (FRIM)