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Engaging and Influencing Consumers
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Authors: Terrance M. Canfield 
Book Description:
The Medicare Payment Advisory Commission recognizes the importance of engaging consumers in the movement to promote greater quality and efficiency in the healthcare system. In this project, MedPAC contracted with Mathematica Policy Research, Inc. (MPR) to explore what can be learned from other public health campaigns in other arenas about strategies for engaging consumers and influencing their behavior.

Table of Contents:
Preface

Executive summary pp.1-6

1. Introduction pp.7-8

2. Research Approach pp.9-12

3. Theory-Driven Components of Public Health Campaigns pp.13-16

4. Elements of Campaign Success pp.17-24

5. Challenges of Public Health Consumer Education Programs pp.25-30

6. Implications for Medicare pp.31-34

Appendix A: References pp.35-44

Appendix B: Search Terms Used for Literature Review pp.45-46

Appendix C: Programs Selected for Review pp.47-52

Appendix D: Interview Respondents and Guides pp.53-62

Index pp.63-69

   Binding: Softcover
   Pub. Date: 2011
   Pages: pp.69
   ISBN: 978-1-60741-054-6
   Status: AV
  
Status Code Description
AN Announcing
FM Formatting
PP Page Proofs
FP Final Production
EP Editorial Production
PR At Prepress
AP At Press
AV Available
  
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