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Regulatory Fit and Persuasion Through Advocacy Messages and Narratives
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Authors: Leigh Ann Vaughn (Department of Psychology, Ithaca College, Ithaca, NY) 
Book Description:
This book puts current research on regulatory fit and persuasion into the larger contexts of elaboration likelihood and transportation likelihood (the likelihood of becoming experientially engaged with a narrative). The author lays the groundwork by describing regulatory fit with prevention focus and promotion focus, how regulatory fit is operationally defined, and how it can affects judgments through feelings-as-information, metacognitive, and other processes. Then current research on how regulatory fit affects persuasion is reviewed through advocacy messages and through narratives, noting where interpretational ambiguities exist. Finally, how the effects of regulatory fit on persuasion might differ according to elaboration or transportation likelihood are speculated, according to whether the regulatory-fit experience results from an initial event unrelated to the communication or from engagement with the communication itself.

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Table of Contents:

Chapter 1. Regulatory Fit, Feeling Right and Engagement Strength, pp. 1-6

Chapter 2. Persuasion Through Advocacy Messages, pp. 7-18

Chapter 3. Persuasion Via Narratives, pp. 19-29

Chapter 4. Conclusion, pp. 31


      Psychology Research Progress
   Binding: Softcover
   Pub. Date: 2010
   Pages: 6 x 9
   ISBN: 978-1-60876-887-5
   Status: AV
Status Code Description
AN Announcing
FM Formatting
PP Page Proofs
FP Final Production
EP Editorial Production
PR At Prepress
AP At Press
AV Available
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Regulatory Fit and Persuasion Through Advocacy Messages and Narratives