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Consumer Behavior: Global Shifts and Local Effects (CD Included) $265.00
Authors: Rajagopal ((EGADE), Monterrey Institute of Technology and Higher Education, ITESM Mexico City Campus, Mexico) 
Book Description:
This book examines how consumer behavior is influenced in emerging markets by the marketing strategies of global firms and analyzes its impact on market, culture and consumption that contribute to the broader socio-economic development, values and lifestyle of consumers around. The discussions in the book analyze behavior of consumers as individuals, decision makers, players in subcultures, and corporate associates in business performance of global firms. Discussions in this book delineate behavioral and relational factors of consumers in emerging markets that affect overall business performance of global firms. Strategies on building customer life time value, customer relationship management, and bottom of the pyramid consumer strategies to assure the high business performance of manufacturing, retailing and services sectors have also been analyzed in the book. Managerial applications of consumer behavior are also discussed in each chapter emphasizing consumer behavior concepts which can be employed to develop managerial strategy by the firms.

Table of Contents:
Biography of Author

Chapter 1. Globalization and Consumer Markets, pp. 1-32

Chapter 2. Exploring Consumers, pp. 33-60

Chapter 3. Marketplace Attributes, pp.

Chapter 4. Retailing in Emerging Markets, pp. 93-119

Chapter 5. Customer Centric Retailing, pp. 121-150

Chapter 6. Retailing Ambience and Consumer Behavior, pp. 151-180

Chapter 7. Buying Decision Process, pp. 181-210

Chapter 8. Drivers of Consumer Behavior, pp. 211-241

Chapter 9. Global Retailing Strategies, pp. 243-272

Chapter 10. Future Perspectives in Globalization and
Consumer Behavior, pp. 273-296


      Global Economic Studies
   Binding: ebook
   Pub. Date: 2010
   Pages: 318 pp.
   ISBN: 978-1-61324-272-8
   Status: AV
Status Code Description
AN Announcing
FM Formatting
PP Page Proofs
FP Final Production
EP Editorial Production
PR At Prepress
AP At Press
AV Available
Available Options:
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Consumer Behavior: Global Shifts and Local Effects (CD Included)