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Internet Advertising and Sales
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$117.00
Editors: Laura S. Ilves
Book Description:
Many website operators produce income by selling advertising space on their sites. Advertisers will pay a premium for ads that are more likely to reach their target demographic. In other media, such as broadcasting, advertisers engage in targeting by purchasing advertising time during programs that those who buy their products are most likely to watch. The Internet presented new challenges and opportunities for advertisers, because, rather than aiming their ads at groups of people who visit a particular site, their ads are aimed at the individual user. This maximizes the odds that the user who sees the ad will be interested in the product or service it touts. This book explores today's current issues in Internet advertising and sales. (Imprint: Nova)



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Table of Contents:
Preface

Use of Trademarks as Keywords to Trigger Internet Search Engine Advertisements, pp. 1-24
(Brian T. Yeh)

Testimony of Randall Rothenberg, President and Chief Executive Officer of the Interactive Advertising Bureau, before the Subcommittee on Regulations, Healthcare and Trade, Hearing on "The Impact of Online Advertising on Small Firms", pp. 25-34

Testimony of Tim Carter, AsktheBuilder.com, before the Subcommittee on Regulations, Healthcare and Trade, Hearing on "The Impact of Online Advertising on Small Firms", pp. 35-42

Privacy Law and Online Advertising, pp. 43-60
(Kathleen Ann Ruane)

Aggressive Sales Tactics on the Internet and their Impact on American Consumers, pp. 61-102
(Staff Report for Chairman Rockefeller, Committee on Commerce, Science and Transportation)

Supplemental Report on Aggressive Sales Tactics on the Internet, pp. 103-130
(Staff Report for Chairman Rockefeller, Committee on Commerce, Science and Transportation)

Index

   Series:
      Internet Theory, Technology and Applications
      Media and Communications - Technologies, Policies and Challenges
   Binding: Hardcover
   Pub. Date: 2011
   Pages: 6 x 9 (NBC - G) 137pp.
   ISBN: 978-1-61761-889-5
   Status: AV
  
Status Code Description
AN Announcing
FM Formatting
PP Page Proofs
FP Final Production
EP Editorial Production
PR At Prepress
AP At Press
AV Available
  
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03.Chronic Disease and Disability: The Pediatric Lung
04.Fruit and Vegetable Consumption and Health: New Research
05.Fire and the Sword: Understanding the Impact and Challenge of Organized Islamism. Volume 2

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