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Contemporary Discourses on IE&C Theory and Practice
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Editors: Theophilus K. Gokah (Cardiff, UK)
Book Description:
"Contemporary Discourses on IE&C Theory and Practice" is a much needed resource for a field which is rarely explored. It combines a comprehensive introduction to current issues, theories and special topics in IE&C with examples of IE&C program development and challenges to their implementation. While this book is designed for professionals, organizations and postgraduate students with no significant field experience; it also includes advanced topics for development practitioners, public health experts, researchers, and health care providers with an interest in the field. As Jane Seeley puts it the theoretical and practical literature on IE&C is vast. This makes it possible to generate better understanding of the role of information, education and communications in diverse contexts. This innovative information-sharing approach is useful in contemporary knowledge management for social change and development; by so doing we hope to understand how information, education and communication shape and affect group dynamics and behavior change within society and also in vast contested areas of national development.

Table of Contents:


Editor’s Acknowledgment

Section I: IE & C Theoretical Perspectives

Chapter 1. Bridging Contested Spaces in IE & C Theory and Practice:
An Introduction
(Theophilus K. Gokah)

Chapter 2. Social Marketing and IE & C: A Misunderstood Partnership
(William Smith)

Chapter 3. Does Education Provide ‘Social Vaccine’ Against AIDS?
(Peter Badcock-Walters; Michael J Kelly and Marelize Gorgens-Albino)

Chapter 4. An Analysis of Population Information Education
and Communication (IEC) Projects in Anglophone Africa
(Waithira Gikonyo and Isaac Obeng-Quaidoo)

Chapter 5. Theory and Practice of IE & C: A Case of the Media
(Alex Buertey Puplampu)

Chapter 6. Knowledge Management for Public Health Sub-specialties Using Diffusion of Innovations Theory and Information
and Communication Technology
(Theresa C. Norton)

Chapter 7. Utilization of Effective Communication Channels for Tuberculosis Control: Emerging Scenario in South India
(Rajeswari Ramachandran and M. Muniyandi)

Chapter 8. Between Knowledge, Theory and Practice: How Health-Promoting Schools “Happened” in China
(Carmen Aldinger, Cheryl Vince Whitman, Zhang Xin-Wei and
Jack T. Jones)

Section II: IE & C Practice for Social and Behaviour Change

Chapter 9. What Works in IE&C Practice: An Introduction
(Theophilus K. Gokah)

Chapter 10. Mind the Cross-Cultural Gap
(Karamjit S. Gill)

Chapter 11. Changing a Harmful Social Convention: Female Genital Mutilation/Cutting
(Innocenti Digest, UNICEF and IRC)

Chapter 12. Action Media: Consultation, Collaboration and Empowerment
in Health Promotion
(Warren Parker)

Chapter 13. Interlocking Media for Community Education and Training
(Theophilus Kofi Gokah)

Chapter 14. Uganda Family Planning Programs: Lessons from the Field Partnering with Communities and District Health Teams
(Diana DuBois)

Chapter 15. Aranya Township, Indore, India: An Experiment for Sustainable Human Habitat
(Utpal Sharma)

Chapter 16. Evaluation - The What, the Wherefore and the How
(John Durant)



About the Contributors


   Binding: Hardcover
   Pub. Date: 2009
   ISBN: 978-1-60692-360-3
   Status: AV
Status Code Description
AN Announcing
FM Formatting
PP Page Proofs
FP Final Production
EP Editorial Production
PR At Prepress
AP At Press
AV Available
Special Focus Titles
01.Violent Communication and Bullying in Early Childhood Education
02.Cultural Considerations in Intervention with Women and Children Exposed to Intimate Partner Violence
03.Chronic Disease and Disability: The Pediatric Lung
04.Fruit and Vegetable Consumption and Health: New Research
05.Fire and the Sword: Understanding the Impact and Challenge of Organized Islamism. Volume 2

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Contemporary Discourses on IE&C Theory and Practice