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Children and Advertising: What Do They Think about Advertisements, How are They Affected by Advertisements?
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Authors: Arzu ªener, Seval Guven and Ayfer Aydiner Boylu (Hacettepe University, Samanpazar, Ankara, Turkey) 
Book Description:
In all circumstances, television advertisements affect children of different age and gender groups in terms of consumption. Advertisers consider children as the target audience because of ability to affect and lead children. Today, since television advertisements have an important and effective role in the conscious raising of children who will be socialized as the consumers of the future, we are confronted by the imperative to focus on television ads. This book examines research which highlights the effects of television advertisements on primary school age children and helps to understand their attitude towards advertisements.


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Table of Contents:
1. INTRODUCTION;pp.1-16

2. METHODOLOGY;pp.17-18

3. FINDINGS AND DISCUSSION;pp. 19-42

4. CONCLUSION;pp. 43-46

References pp.47-56

INDEX pp.57-61

   Series:
      Children's Issues, Laws and Programs
      Media and Communications - Technologies, Policies and Challenges
   Binding: Softcover
   Pub. Date: 2011 - 2nd quarter
   Pages: 61 pp
   ISBN: 978-1-61728-909-5
   Status: AV
  
Status Code Description
AN Announcing
FM Formatting
PP Page Proofs
FP Final Production
EP Editorial Production
PR At Prepress
AP At Press
AV Available
  
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Children and Advertising: What Do They Think about Advertisements, How are They Affected by Advertisements?