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Communication Technologies: Societal Perspectives, Strategic Management and Impact on Business
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Editors: Alonsa J. Salazar and Cedro Jimenez
Book Description:
Information and Communications Technology (ICT) stresses the role of unified communications and the integration of telecommunications (telephone lines and wireless signals), computers as well as necessary enterprise software, middleware, storage, and audio-visual systems, which enable users to create, access, store, transmit, and manipulate information. In this book, the authors examine the societal perspectives, strategic management and impact on business of communications technology. Topics include information and communication technologies in world class universities; ICT used by businesses on purchasing orientation; ICT and their impact on customer patronizing behavior; the using of and attitudes toward ICT in different age groups; optoelectronic switch arrays for communication networks; and factors affecting eco-driving through a web-based information provision system. (Imprint: Novinka)

Table of Contents:
Preface pp. i-xi

Strategic Management in World Class Universities
(Joni de Almeida Amorim, Oswaldo Luiz Agostinho, Department of Manufacturing Engineering (DEF), Mechanical Engineering School (FEM), State University of Campinas (UNICAMP), Cidade Universitária "Zeferino Vaz", Barão Geraldo, Campinas, SP, Brazil) pp. 1-24

Influence of Information and Communication Technologies Tools on Purchasing Orientation
(Carmen Camarero, Mª. José Garrido, Rebeca San José, Department of Business Administration and Marketing, University of Valladolid, Valladolid, Spain) pp. 25-44

Technologies that Compel Consumers to Patronize your Store
(Irene Gil-Saura, María-Eugenia Ruiz-Molina, David Servera-Francés, Universitat de València, Spain and others) pp. 45-64

The Using of and Attitudes toward Internet and Information and Communication Technologies in Different Age Groups
(Milan Kubiatko, Zuzana Halakova, Tibor Nagy, Sona Nagyova, Department of Education, Faculty of Education, Masaryk University, Porici, Brno, Czech Republic, and others) pp. 65-82

A Novel Optoelectronic Switch Array for Communication Network
(Jian-Chiun Liou, Nano Engineering and Micro Systems Inst., National Tsing Hua University, Taiwan, R.O.C.) pp. 83-106

A Study on Factors Affecting the Effective Eco-Driving through a Web-Based Information Provision System
(Ryosuke Ando, Yasuhide Nishihori, Daisuke Ochi, Research Department, TTRI (Toyota Transportation Research Institute), Wakamiya-cho, Toyota City, Aichi, Japan, and others) pp. 107-126

Index pp. 127-134

      Media and Communications - Technologies, Policies and Challenges
   Binding: Softcover
   Pub. Date: 2013- January
   Pages: 145, 6 x 9 (NBC - R)
   ISBN: 978-1-62257-768-2
   Status: AV
Status Code Description
AN Announcing
FM Formatting
PP Page Proofs
FP Final Production
EP Editorial Production
PR At Prepress
AP At Press
AV Available
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Communication Technologies: Societal Perspectives, Strategic Management and Impact on Business