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Newspaper Competition in the Millennium
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Authors: Janet A. Bridges (Sam Houston State University); Barry R. Litman (Michigan State Univ.); Lamar W. Bridges (Texas A & M-Commerce) 
Book Description:
Technology in the 21st century has redesigned most editorial jobs and extended the potential reach of any publication, no matter how small . In effect, not only the individual business models but also the overall industry competitive model has changed. No longer confined to serving a physically defined environment, individual newspapers can set their own goals, both for news distribution and for advertising reach, without concern for physical restrictions. And the continual sales of newspaper properties result in mergers, increased clustering and other types of group alliances. The newspaper industry is also affected competitively by employee recruitment and retention, the nondaily market, other news-related media and nonnews carriers of advertising. The industry-related technology has in effect exploded, reaching every news medium in some way. Within the framework of the exploding technological environment, the country’s economy and changing demographics have created increased challenges for an industry so dependent on advertising revenue and reader reach.
This volume explores the competitive issues as they relate to the industry at this time.

Table of Contents:
Chapter 1- Rosse’s Model and the Ring Model: Explaining Newspaper Competition in the Millennium, pp. 1-21;
(Janet A. Bridges, Barry R. Litman and Lamar W. Bridges);

Chapter 2- The Convergent Society and the Media Industries, pp. 23-32;
(Barry R. Litman);

Chapter 3- Weekly Newspapers in the Millennium, pp. 33-48;
(Hugh J. Martin);

Chapter 4- Buying and Selling Newspapers, pp. 49-60;
(John Morton);

Chapter 5- Public Affairs: Competition at the Product Level, pp.61-78;
(George Sylvie);

Chapter 6- Newspaper Employee Management in a Diverse Population, pp. 79-88;
(Meta G. Carstarphen);

Chapter 7- Regulation of Newspaper Ownership, pp. 89-102;
(Todd F Simon);

Chapter 8- Media Law and the Internet, pp. 103-120;
(Ashley Packard);

Chapter 9- Summary and Conclusions, pp. 121-127;
(Janet A. Bridges, Barry R. Litman and Lamar W. Bridges);

   Binding: Hardcover
   Pub. Date: 2006
   ISBN: 1-59454-605-3
   Status: AV
Status Code Description
AN Announcing
FM Formatting
PP Page Proofs
FP Final Production
EP Editorial Production
PR At Prepress
AP At Press
AV Available
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