RELATIONSHIP BETWEEN CORPORATE AND INDIVIDUAL ENVIRONMENTAL RESPONSIBILITY pp. 1-26
Authors: Rajiv. K. Kashyap, Costakos College of Business, William Paterson Uviv., New Jersey, USA, Easwar S. Iyer, Isenberg School of Management, Univ. of Massachusetts Amherst, USA, Bobby 'Sunhabrata' Bannerjee, Univ. of South Australia
Abstract: In this study, the authors extend previous research on corporate environmentalism by developing a framework that relates corporate environmental responsibility to individual environmental responsibility. We introduce the concepts of corporate environmental responsibility and individual environmental responsibility, identify their key indicants, and offer evidence of robust relationships between them. Our results highlight the importance of corporate environmental orientation and individual environmental values as the building blocks of environmental responsibility.