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CONSUMERS AND PURCHASES OF HEALTH PRODUCTS OVER THE INTERNET pp. 105-115 $100.00
Authors:  Joshua Fogel, Brooklyn College, of the City Univ. of New York, Dep.
Abstract:
Consumers are increasingly using the Internet to purchase products related to health.
This chapter reviews the empirical research published in peer reviewed journals on the
topic of consumers and health-related products on the Internet. Overall, 14 different
articles were deemed relevant and were included in the review. The articles were
published from the years of 2002 to 2008. The reviewed articles were grouped into
categories that include Internet pharmacies, complementary and alternative medicine
products, pharmaceutical manufacturer, general health products, spam e-mail, and contact
lens vendors. Based upon the reviewed articles, consumers should consider evaluating the
quality of the content that is received from purchases from Internet vendors of health
products. Also, Internet vendors of health products should make the effort to ensure in
their marketing to consumers that they convince consumers that they are reputable
businesses that offer quality products. 


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CONSUMERS AND PURCHASES OF HEALTH PRODUCTS OVER THE INTERNET pp. 105-115