CONSUMERS AND PURCHASES OF HEALTH PRODUCTS OVER THE INTERNET pp. 105-115
Authors: Joshua Fogel, Brooklyn College, of the City Univ. of New York, Dep.
Abstract: Consumers are increasingly using the Internet to purchase products related to health. This chapter reviews the empirical research published in peer reviewed journals on the topic of consumers and health-related products on the Internet. Overall, 14 different articles were deemed relevant and were included in the review. The articles were published from the years of 2002 to 2008. The reviewed articles were grouped into categories that include Internet pharmacies, complementary and alternative medicine products, pharmaceutical manufacturer, general health products, spam e-mail, and contact lens vendors. Based upon the reviewed articles, consumers should consider evaluating the quality of the content that is received from purchases from Internet vendors of health products. Also, Internet vendors of health products should make the effort to ensure in their marketing to consumers that they convince consumers that they are reputable businesses that offer quality products.