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COST-BENEFIT-ASSOCIATIONS: A POWERFUL BUT UNDERSTUDIED CONSTRUCT pp. 227-237 $100.00
Authors:  Bernadette Kamleitner, Dep. of Business and Management, Queen Mary Univ., London
Abstract:
This chapter reviews literature related to the emerging concept of cost-benefitassociations.
Cost-benefit-associations are the degree to which thoughts of costs evoke
thoughts of benefits and vice versa. Strong reciprocal associations between costs and
benefits have been implicitly assumed by various theories such as rational choice
accounts. Despite this theoretical importance, cost-benefit-associations have rarely been
addressed in the literature. Based on related streams of literature and preliminary
evidence this chapter provides a theoretical framework for the phenomenon. The
framework describes major determinants and consequences of differing degrees of costbenefit-
associations and highlights their broad theoretical and practical relevance. 


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COST-BENEFIT-ASSOCIATIONS: A POWERFUL BUT UNDERSTUDIED CONSTRUCT pp. 227-237