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Consumer Behavior $130.00
Editors: Felix Saito
Book Description:
This book introduces concepts of corporate environmental responsibility and individual environmental responsibility, identify their key indicants, and offer evidence of robust relationships between them.
Using correspondence analysis, kitchen purchase behavior among families is assessed. In addition, consumer behavior, when it comes to food safety events, is examined. Understanding how consumers conceptualize food safety risks is essential for effective strategic response plans. Furthermore, following the theory of planned behavior, this book attempts to account for variables which are assumed to have an impact on sustainable consumption.

Empirical research published in peer reviewed journals on the topic of consumers and health-related products on the Internet are reviewed. In addition, a new theory of evolutionary games and the concept of Near-Nash equilibrium to simulate the electricity market is suggested. In particular, an opportune genetic algorithm has been developed.
As an example of medical-information consumers, the associations between feeling informed about COPD (chronic obstructive pulmonary disease) and the control of COPD is reviewed. Furthermore, biased consumers' hypotheses on price-quality relationships is addressed. In other words, in terms of the psychology of judgment, certain results can be attributed to an effect caused by a numeral anchor (on the price tag).

This book examines consumer acceptance of Mobile learning (M-learning) by proposing and extending the theory of reasoned action (TRA) including the variable of social influences. Literature related to the emerging concept of cost-benefit-associations are also reviewed. Cost-benefit-associations are the degree to which thoughts of costs evoke thoughts of benefits and vice versa. Finally, a model interrelating consumers' ethics, their sentiments toward marketing, and their attitudes to piracy and actual piracy itself were studied. Attitudes about piracy served as a partial mediator of the impacts of consumer sentiments, morals, and ethics on actual piracy.

Table of Contents:
Preface

Research and Reviews

Relationship Between Corporate and Individual Environmental Responsibility;pp. 1-26
(Rajiv. K. Kashyap, Costakos College of Business, William Paterson Uviv., New Jersey, USA, Easwar S. Iyer, Isenberg School of Management, Univ. of Massachusetts Amherst, USA, Bobby 'Sunhabrata' Bannerjee, Univ. of South Australia)

Japanese Olive Oil Consumer Behavior: A Conjoint Analysis Approach;pp. 27-47
(Nadhem Mtimet, Dep. of Rural Economy and Management, Ecole Superieure d'Agriculture de Mograne, Tunisia, Kenichi Kashiwagi The Alliance for Research on North Africa (ARENA), Univ. of Tsukuba, Japan, Lokman Zaibet, Dep. of Rural Economy and Management, Ecole Superieure d'Agriculture de Mograne, Tunisia, Mazakazu Nagaki, Divison of Appropriate Technology and Science for Sustainable Development,Univ. of Tsukuba, Japan)

Assessing Kitchen Behavior Among Families Using Correspondence Analysis;pp. 49-61
(Roberto Furlan, Dep. of Statistics and Applied Mathematics "Diego De Castro", Univ. of Torino, Italy, Anna Claudia Pellicelli, Dep. of Business Administration, Univ. of Torino, Italy, and Roberto Corradetti, Dep. of Statistics and Applied Mathematics "Diego De Castro", Univ. of Torino, Italy)

Consumer Behavior, Trust of Information, and Risk Perception to Food Safety Events;pp. 63-85
(Sayed Saghaian, Dep. of Agricultural Economics, Univ of Kentucky
and Jonathan D. Shepherd)

Sustainable Food Consumption, Involvement, and Knowledge: An Application of the Theory of Planned Behaviour;pp. 87-103
(Iris Vermeir, Hogeschool Ghent, Dep. of Business Administration and Public Management, Ghent Univ., Dep. of Marketing, Belgium)

Consumers and Purchases of Health Products Over the Internet;pp. 105-115
(Joshua Fogel, Brooklyn College, of the City Univ. of New York, Dep.

Are Chat Rooms Replacing Conventional Communities?;pp. 117-128
(Aviv Shoham, Graduate School of Management, Univ. of Haifa, Israel)

Evolutionary Programming to Simulate Electricity Market Competition;pp. 129-149
(Daniele Menniti, Anna Pinnarelli, and Nicola Sorrentino, Dep. of Electric, Computer, and System Science, Univ. of Calabria, Italy)

Consumers' Preference for Choice Strategies Examined in Two Task Domains;pp. 151-167
(Gesine E. Ziebarth and Xiao-Tian Wang, Univ. of South Dakota, Vermillion, USA)

Medical-Information Consumers: Comparing the Characteristics of Patients with COPD Who Recently Visited Their Physicians and Patients Who visited a Medical-Information Website;pp. 169-196
(Linda Casebeer, Outcomes Inc., Birmingham, Alabama, Joan Arata, Medscape LLC, New York, Rachel Shillman, and Andrew Sanchez Outcomes Inc., Birmingham, Alabama)

Materialism: An Evolutionary Perspective;pp. 185-196
(Paul Rose, Dep. of Psychology, Southern Illinois Univ. Edwardsville and Kyle E. Conlon, Southern Illinois Univ. Edwardsville)

Biased Consumers' Hypotheses on Price-Quality- Relationships: Influences of Numerical Anchors;pp. 197-211
(Gunter Molz, Bergische Univ. of Wuppertal, Michael Gielnik, Justus-Liebig-Univ. Gieben, and Ekkehard Stephan, Univ. of Cologne, Germany)

Short Communications

(A) Mobile Learning: Prediction of User Behavior By Means of the Theory of Reasoned Action;pp. 213-225
(Yu-Ru Lin, Dep. of Marketing and Logistics Management, Yu Da College of Business, Yi Fen Chen, Dep. of International Trade, Chung Yuan Christian Univ., and Shu-Ting Chuang, Dep. of Business Administration, The Overseas Chinese Inst. of Technology)

(B) Cost-Benefit-Associations: A Powerful But Understudied Construct;pp. 227-237
(Bernadette Kamleitner, Dep. of Business and Management, Queen Mary Univ., London)

(C) Fairness Perceptions and Utility Maximization;pp. 239-248
(Irene Daskalopoulou, Dep. of Economics and Management, Univ. of Peloponnese, Greece)

(D) Purchasing Illegal Copies of Movies As An Unethical Consumer Behavior: An Israeli Study;pp. 249-259
(Aviv Shoham, Ayalla Ruvio and Moshe Davidow, Univ. Graduate School of Management, Univ. of Hafia, Israel)


Index

   Binding: ebook
   Pub. Date: 2009
   Pages: 277 pp.
   ISBN: 978-1-61728-772-5
   Status: AV
  
Status Code Description
AN Announcing
FM Formatting
PP Page Proofs
FP Final Production
EP Editorial Production
PR At Prepress
AP At Press
AV Available
  
Available Options:
Version:
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03.Chronic Disease and Disability: The Pediatric Lung
04.Fruit and Vegetable Consumption and Health: New Research
05.Fire and the Sword: Understanding the Impact and Challenge of Organized Islamism. Volume 2

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