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10.Talking the Talk: Revolution in Agricultural Communication
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Talking the Talk: Revolution in Agricultural Communication
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Authors: Lamberti, A. 
Book Description:
The 1990s were a hurricane of change for American farming, and the Beginning Farmer Center (BFC) was caught in the storm. Today's succesful farmer must learn modern professional communications to survive in a world of corporate farming, globalization and government over-regulation. This significant new book presents a cogent analysis of far reaching changes rocking the heartland of America.

Table of Contents:
Chapter Availability

Individual chapters are available for $25 each by sending an email to Nova will provide the chapter for your easy downloading or send it as an email attachment if you prefer.


Chapter 1 - How the West Was Won: Narrative, Science, and Professional Communication; pp. 1-21

Chapter 2 - “With a Full Heart”: Locating the Research and the Researcher; pp. 23-37

Chapter 3 - Begin the Beguine: the Bfc’s Initial Attempts at Documents of Coordination; pp. 39-60

Chapter 4 - "They'll Cut Your Throat For A Nickel": An Academic Document Of Coordination; pp. 61-85

Chapter 5 - "he's Not Gonna Starve Like We Have": Farm Succession in Text; pp. 87-106

Chapter 6 - Between "Identification Of" and "Identification With": Context and Professional CommunicationIn; pp. 107-113

Appendix A: Interview Questions, Bi-fold Brochure, and One-Page Flyer, pp. 115-123

Appendix B: Excerpt of Sare Report, Interview Questions, JBV Call for Papers, Tri-fold Brochure, Farm Succession in Iowa Drafts, and JBV Editors’ Feedback, pp. 125-169

Appendix C: Interview Questions and “So You Have Inherited a Farm…” Fact Sheet, pp. 171-179

About the Author, pp. 181
Bibliography, pp. 183-193

   Binding: Hardcover
   Pub. Date: 2007
   ISBN: 1-59454-534-0
   Status: AV
Status Code Description
AN Announcing
FM Formatting
PP Page Proofs
FP Final Production
EP Editorial Production
PR At Prepress
AP At Press
AV Available
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Talking the Talk: Revolution in Agricultural Communication