Results of an HIV stigma reduction intervention on a university campus (pp. 297-304)
Authors: Sara A Millimet, Beau Miller, Michael W Ross, Pahl Samson, and Chaitanya Churi
Abstract: We evaluated an HIV anti-stigma campaign at a large liberal arts university in the southern United States using a modified version of the Bogardus and Ross & Hunter Social Distance scale. Data on pre- and post-campaign cross-sectional samples with nearly 50% overlap indicated that the campaign (which included lectures, slogans, t-shirt distribution and chocolates containing slogans) significantly decreased the social distance from (willingness to interact with) people with HIV. Time between pre-test (n=685) and post-test (n=515) was 1 month. Decrease in social distance was uneven, with males changing more than females and white and Hispanic students changing the most. Data suggest that this social distance measure is an effective instrument for measuring a decrease in HIV-associated stigma and that brief anti-stigma campaigns of this nature have an impact short-term on expressed HIV-stigma.