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E-Commerce Coming into its Own
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Editors: Blanton K. Nescott
Book Description:
E-commerce, which is also known as electronic commerce, can be simply defined as ‘carrying out business over the Internet’. Business anywhere has its own fixed set of rules either written or unwritten. This book examines some of the underlying assumptions of e-commerce, new developments and prospects for future directions. (Imprint: Nova)

Please click on a chapter below to purchase separately

Chapter 1 - Analyzing Online Behavior (pp.1-66)
Authors / Editors: (Geoffrey van Meer, Univ. of Tilburg, The Netherlands, Dept. Economic and Social Psychology)

Chapter 2 - The Implications of Diversity in E-Commerce (pp.67-106)
Authors / Editors: (Gloria Moss, Univ. of Glamorgan, UK)

Chapter 3 - Trust, Deception and Security in E-Commerce (pp.107-144)
Authors / Editors: (Zhaohao Sun, Yuenan Li, Shuliang Zhao, College of Mathematics and Information Science, Hebei Normal Univ., China)

Chapter 4 - The World According to YouTube: Explaining the Rise of Online Participative Video (pp.145-162)
Authors / Editors: (Jacques Bughin, Free Univ. Brussels, Belgium, Dept. of Applied Economics, Katholieke Univ. Leuven, Belgium)
***Open Access Chapter. Free Download Available***

   Series:
      Internet Theory, Technology and Applications
   Binding: Hardcover
   Pub. Date: 2013- March
   Pages: 179, 6 x 9 (NBC - R)
   ISBN: 978-1-60021-991-7
   Status: AV
  
Status Code Description
AN Announcing
FM Formatting
PP Page Proofs
FP Final Production
EP Editorial Production
PR At Prepress
AP At Press
AV Available
  
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E-Commerce Coming into its Own