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Volume 13 Issue 2 (Journal of Contemporary Athletics) $100.00
Introduction
Jason Lee

The Design Science Behind University Logos
Jason Lee, Terence Cavanaugh, Susan Westcott Alessandri

Current Issues and Opportunities for University Branding through Fight Songs
Yongjin Hwang and Khalid Ballouli

Industry Interview: Jeremy Darlow
Kevin Hull

Brand Equity in College Athletics: An Assessment of Syracuse University’s “New York’s College Team” Strategic Branding Campaign
Glynn McGehee and Beth Cianfrone

Industry Interview: Pat Kraft
Elizabeth Gregg

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Volume 13 Issue 2 (Journal of Contemporary Athletics)