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Volume 14 Issue 1 (Journal of Contemporary Athletics) $125.00
Forecasting Issues in NCAA Division I FBS Athletics
James Morton and Donna Pastore

Determinants Impacting Why College Sports Fans Purchase Merchandise
David P. Hedlund and Michael E. Naylor

Understanding the Interface between Security and Customer Service at NCAA Division I FCS Football Venues
Kiernan O. Gordon, William Andrew Czekanski, Stacey A. Hall, and Kate E. McAfee

Transforming a University Athletic Brand: Success to Failure
William Presutti and Ronald Dick

The Dayton Mystique: The NCAA’s Fifty-Year Love Affair with the University of Dayton
Joseph E. Gardner III and Peter J. Titlebaum

Does Beer Matter When it Comes to the Attendance of College Baseball Games? Examining the Relationship between Team Identification, Satisfaction, and Attitude toward Beer Sales on Revisit Intention
Jinwook Jason Chung, Yongchae Rhee, Wonyoung Kim, and Dan Drane

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Volume 14 Issue 1 (Journal of Contemporary Athletics)