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Hospitality and Tourism Management
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Editors: Petter M. Berge and Sondre B. Eliassen
Book Description:
Tourism is an activity that can have a truly major impact on sustainable development. In this book, similarities and differences between international tourists from China, France and the USA are investigated. Moreover, the significant role that culture holds in affecting travellers' buying behavior has led growing number of researchers to study differences, particularly between Western and Asian countries. This book undertakes a critical review of these and relevant issues affecting the reliability and validity of cross-cultural research (CCR). In addition, small countries' exceptional natural beauty and unique cultural resources often look towards tourism development as an economic growth strategy. However, communities often disagree on the nature of development strategies. The authors of this book propose a standard methodology on sustainable tourism for application in tourism destinations and enterprises in all the business cycle of tourism activity. Furthermore, due to the affect of globalization and the rapid changes that occur in global higher education during the past decade, the concept of internationalization in higher education institutions has been widely discussed. This book reviews various aspects of internationalization and discusses its applications/implications in relation to the hospitality higher education. Other chapters provide an exploratory analysis of gender differences in perceptions of managerial work, investigate destination benchmarking in the context of measuring customer satisfaction as an output of performance improvement, and provides a theoretical framework that investigates the fundamentals of discounting and empirically assesses the efficacy of the discounting process in the lodging industry.

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Table of Contents:

Chapter 1. Sustainable Tourism Development in the Mediterranean: An Alternative Approach of a Proposed Methodology, pp. 1-36
(Antonis A. Zorpas, Voukkali Irene, Institute of Environmental Technology and Sustainable Development, Paralimni, Cyprus)

Chapter 2. Host-Guest Cultural Interactions Service Encounters between Vietnamese Hosts and International Visitors, pp. 37-69
(Thuy-Huong Truong, Brian King, Centre for Tourism and Service Research Victoria University, Melbourne, Australia)

Chapter 3. Issues in Cross-Cultural Tourism Research: Their Implications for Travel and Tourism Marketing, pp. 71-93
(Atila Yuksel, Adnan Menderes University, School of Tourism and Hospitality Management, Aydin, Turkey)

Chapter 4. Explaining the Pricing Decision-Making Process in the Hotel Industry, pp. 95-119
(Robertico R. Croes, Elizabeth Lebruto, Kelly J. Semrad, Rosen College of Hospitality Management, University of Central Florida, Orlando, Florida)

Chapter 5. Internationalization of Hospitality Education, pp. 121-141
(Aswin Sangpikul, Department of Hotel and Tourism Management,
Dhurakij Pundit University, Bangkok, Thailand)

Chapter 6. The Competitiveness of Heritage Cities: The Role of Events, pp. 143-160
(Francesca d’Angella, Manuela De Carlo, IULM University, Milano, Italy)

Chapter 7. Cultural Tourism: The Planning Process and Ex-Ante Evaluations, pp. 161-176
(Brian Davies, Staffordshire University, United Kingdom)

Chapter 8. Casino Management: Exploring Gender-Based Differences in Perceptions of Managerial Work (A Commentary), pp. 177-189
(James Ike Schaap, Department of Managerial Sciences, College of Business Administration, University of Nevada, Reno, Nevada)

Chapter 9. The Investigation of Accidents Housekeeping Personnel Encounter in a Hospital: A Turkish Example, pp. 191-209
(Sibel Erkal, Selda Coskuner, Department of Family and Consumer Sciences, Hacettepe University, Ankara, Turkey)

Index pp.209-219

      Hospitality, Tourism and Marketing Studies
   Binding: Hardcover
   Pub. Date: 2010
   Pages: 7 x 10 219.pp
   ISBN: 978-1-60741-225-0
   Status: AV
Status Code Description
AN Announcing
FM Formatting
PP Page Proofs
FP Final Production
EP Editorial Production
PR At Prepress
AP At Press
AV Available
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